21 of the Most Inspiring Ad Campaigns of the Last 12 Months

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A great idea can inspire.

But it can also made you jealous of its simplicity, humor, emotion, and elegance.

And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity. The event recently wrapped at the end of June and this year’s top winners — the Grand Prix recipients — provide us with another list of interesting and inspiring work.

To review all the work that impressed the judges, check out the lineup below.

21 of the Most Inspiring Ad Campaigns of the Last 12 Months

Film

1) 100

For Leica, F/nazca Saatchi & Saatchi recreated 35 iconic photos in a visually stunning short film.

2) Family

Geico released a series of innovative pre-roll ads that highlighted the message in the first 5 seconds, before the skip button appears. The Martin Agency and Park Pictures were responsible for the work.

Mobile

3) Cardboard

Google’s virtual reality reader made from cardboard won in the mobile category because it would enable consumers, brands, and agencies to innovate with virtual reality at a low cost.

google-cardboard.png

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Cyber

4) I Will What I Want

This memorable campaign featuring Gisele Bundchen for Under Armour has her fighting off a onslaught of negative comments from social media. The campaign was created by Droga5.

PR

5) Never Stop Riding

For the City of Buenos Aires Public Bike System, the community (or la comunidad) created a campaign to promote the 24/7 cycling program.

never-stop-riding3.jpg

Radio

6) The Berlin Wall of Sound

To mark the 25th anniversary of the fall of the Berlin Wall, Soundcloud and Grey Berlin created an acoustic reconstruction of the Berlin Wall.

Product Design

7) Lucky Iron Fish

Geometry Global created a no-tech, simple product to help the people of Cambodia prevent iron deficiency. The fish-shaped piece of iron, which symbolized hope and good luck in the community, is cooked in the person’s meal for 10 minutes and can contribute 75% of a person’s daily required iron intake. Results from the campaign showed that there was a 55% reduction in iron deficiency in the market wtihin nine months.

Creative Effectiveness

8) Live Test Series

This seriesfrom Forsman & Bodenfors took home theGrand Prixin Cyber and Film at the 2014 festival. Volkswagon to submitted it for this year’s Effectiveness award with details on how the campaign had produced profit and changed consumer behavior.

Film Craft

9) Monty’s Christmas

This short film for retailer John Lewis was a favorite of the holiday season, featuring the special friendship between a child and a penguin. The campaign was created by adam&eveDDB London.

Integrated

10) Emoji Ordering

Crispin Porter & Bogusky created a way for people to link their Twitter accounts to their Domino’s account and order a pizza by tweeting the pizza emoji.

Titanium

11) Re2pect

Wieden+Kennedy created this ad for Jordan to celebrate Derek Jeter’s final season with the Yankees.

Promo & Activation

12) Life Paint

For Volvo, Grey London created a reflective spray that shines in the glare of car headlights at night.

PR

13) #LikeAGirl

MSLGroup and Leo Burnett worked on this famous campaign that was re-released as a Super Bowl ad.

Media

14) Red Light Application

Y&R Istanbul created an app for Vodafone that allowed women in a domestic abuse situation to seek help from three pre-selected friend. But the app couldn’t be mass marketed, so it was promoted within makeup tutorials, on clothing tags, and when the person copy and pasted an offer code.

Glass

15) Touch the Pickle

BBDO India created this campaign for Whisper to challenge women to ignore the taboos surrounding menstruation.

Outdoor

16) World Gallery

TBWA\Media Arts Lab and Apple created a series of billboards that featured photos submitted by iPhone 6 users.

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Direct

17) Interception

For the Super Bowl, Grey New York asked people to tweet who they would give a Volvo to during car commercials.

Lions Health & Wellness

18) Intimate Words

Created by Leo Burnett Mexico, this campaign from Always wanted to change the behaviors of women in Mexican communities to prevent cervical cancer, a leading cause of death.

Lions Pharma

19) Take it From a Fish

For AstraZeneca, DigitasLBi created a YouTube series to educate men on the benefits of consuming triglycerides.

Grand Prix for Good

20) This Girl Can

For Sport England, FCB Inferno created an ad that highlighted women who get moving.

Lions Innovation

21) What3Words

To address the problem of the more than 4 billion people around the world who do not have a reliable address, what3words founders divided the world into 57 trillion three-meter squares. For each of those squares, they assigned three words, such as table.tickles.spoon.

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Help Us Improve the Moz Blog: 2015 Reader Survey

Posted by Trevor-Klein

In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we’d collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn’t want to wait that long again, so we’re taking this opportunity to ask you how well we’re keeping up.

Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?

If you’ll help us out by taking this five-minute survey, we can make sure we’re offering the most useful and valuable content we possibly can. When we’re done looking through the responses, we’ll follow up with a post about what we learned.

Thanks, everyone; we’re excited to see what you have to say!

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What to See, Do, and More at MozCon 2015 in Seattle

Posted by EricaMcGillivray

One of our favorite things about MozCon is introducing all of you to Seattle. We love our city, and besides three days of marketing learning, we also host three night events and facilitate other fun activities. We are currently 92% sold out with around 100 tickets left, so if you haven’t already:

Buy your ticket now!

Check out the full schedule if you’re interested in knowing more about the MozCon sessions.


Birds-of-a-feather tables at lunch

After many requests for more community connecting, this year, we’re launching birds-of-a-feather tables during each lunch. There will be eight labeled tables with different topics each day and a different facilitator each day. (There are also a ton of unlabeled tables for random meeting and gatherings.) Sit down and join a conversation around a professional interest.

Roger and friends at MozCon

Table schedule

Monday tables:

  • Real Estate Marketers, hosted by Brittanie Flegle from Realty Austin
  • Manufacturing, hosted by Crystal Hunt from WTB, Inc.
  • Content Strategy, hosted by Ronell Smith from RS Consulting
  • Women in Digital Marketing, hosted by Susan Wiker from Fodor’s Travel
  • In-house Marketers, hosted by Andy Odom from Santander Consumer USA Inc.
  • Local SEO, hosted by David Mihm from Moz
  • Inbound Marketing, hosted by Eric Hess from REI
  • SEO Executives, hosted by Benjamin Seror from SimilarWeb

Tuesday tables:

Wednesday tables:

Don’t worry, with all of us in the same room, doing the same things for three days, you’ll never miss a lunch or birds-of-a-feather opportunity!


Our official MozCon evening events

#MozCrawl: Monday night

Join us and our partners for a tour of the neighborhood bars in Belltown. This is our second official MozCrawl, and we’re delighted to show off yet another part of Seattle. Each bar will feature a unique MozCon button. Collect all six and be entered in a drawing for a golden Roger. The crawl runs from 7-10pm. Make sure to bring your ID, US driver’s license or passport.

(Standard disclaimer: Roger is golden, not made of gold.)

Locations

Buckley’s, 2331 2nd Ave, hosted by Moz
Clever Bottle, 2222 2nd Ave Ste.100, hosted by wordstream
Rabbit Hole, 2222 2nd Ave, hosted by

unbounce
Lava Lounge, 2226 2nd Ave, hosted by whitespark
Wakefield Bar, 2137 2nd Ave, hosted by Moz
The Whiskey Bar, 2122 2nd Ave, hosted by kissmetrics

MozCrawl map


MozCon Ignite: Tuesday night

You’ve long asked for a networking-focused event, and in a Mozzy spirit, we’re happy to bring our Tuesday night MozCon Ignite. Starts at 7pm with networking and appetizers with talks starting at 8pm.

Ignite talks are 5 minutes in length with auto-advancing slides. All these talks are passion topics—no marketing talks—so you can put your notebook down and relax. Get to know your fellow community members and their interests beyond our shared profession.

MozCon Ignite schedule:

7:00-8:00pm Networking
8:00-8:05pm Welcome to MozCon Ignite with Geraldine DeRuiter, aka the Everywhereist Geraldine DeRuiter
8:05-8:10pm Regales of an Accidental Nightcrawler Stunt Double with Jay Neill from Affiliate Resources, Inc.

Jay Neill is an online marketing consultant who helps businesses get started in the world of local SEO through education and servicing. In his spare time, Jay enjoys jumping on trampolines and playing with his vast collection of vintage Star Wars action figures.

Jay Neill
8:10-8:15pm Sled Dogs, Northern Lights, and Mushing Tails! with Anna Anderson from Art Unlimited

Anna Anderson is an avid dog lover who owns over 35 sled dogs in Northern MN. Growing up with sled dogs, she and her family now competitively race across North America: training, racing, and traveling for 2-3 months with 20 of her best canine friends across the country! Follow her on Twitter: @boldadgirl

Anna Anderson
8:15-8:20pm Performing a Canine C-Section with Marie Haynes from HIS Web Marketing

Dr. Marie Haynes is recognized as a leader when it comes to dealing with Google penalties and algorithm changes like Panda and Penguin. Prior to her career in SEO, she was a small animal veterinarian for 13 years. It is possible that her strong fear of birds is what launched her in to a new life of battling the Penguins at Google. Follow her on Twitter: @Marie_Haynes

Marie Haynes
8:20-8:25pm Bulltown Strutters: The Band That Married Its City with Mark Traphagen from StoneTemple Consulting

Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting. When not disrupting things online, Mark disrupts the sleep of the good citizens of Durham, NC, by making as much noise as possible with the Bulltown Strutters, a New Orleans Second Line style parade band. Follow him on Twitter: @marktraphagen

Mark Traphagen
8:25-8:30pm Okay, I Have a Confession: I Was Homeschooled with Garrett Mehrguth from Directive Consulting

Garrett Mehrguth is digital marketing enthusiast and owner of Directive Consulting, which provides SEO, PPC, and Content for small to mid-market companies. When Garrett’s not in the office, you can catch him playing foosball, surfing, or playing soccer. Follow him on Twitter: @gmehrguth

Garrett Mehrguth
8:30-8:35pm Conquering the 100 Best Books of All Time with Kristen Craft from Wistia

Kristen Craft is Director of Business Development and loves connecting with Wistia’s partner community to spread the word about video marketing. In her spare time, she takes epically long walks, swims in ponds, and brews beer. Follow her on Twitter: @thecrafty

8:35-8:40pm Tales of Coffee from a Kitchen Window with Scott Callender from La Marzocco Home

Scott Callendar is the Director of the newly launched La Marzocco Home. He is the definition of a coffee geek and spends his time away from his job in coffee with his family and thinks more about coffee. Follow him on Twitter: @incognitocoffee

Scott Callender
8:40-8:45pm Go Frost Yourself: 7 Basic Frostings & Their Uses with Annette Promes from Moz

Annette Promes has spent the past two decades in and around Seattle working in various marketing roles. She is currently the CMO at Moz, where she and her teams handle everything that is “funnel-related,” such as driving traffic to Moz’s site, converting that traffic into product trials, and reducing customer churn. Annette really loves frosting. Follow her on Twitter: @ahpromes

Annette Promes
8:45-9:15pm Networking break
9:15-9:20pm A Creative Endeavor Inspires & Lengthens a Life with Ralph Legnini from DragonSearch

Ralph Legnini – Senior Creative Strategist at DragonSearch in NY – is an Aikido 5th Degree Black Belt Sensei, former Saturday Night Live music producer, President of the Board of Education in the 2nd largest school district in New York State, funky rock & roll guitar player, and has worked in the recording studio with music icons Mick Jagger, Madonna, David Bowie, Nile Rodgers, & Todd Rundgren. He used these unique combined skills to create a life sustaining environment for a talented 16-year-old boy with incurable cancer. Follow him on Twitter: @ruaralph2

Ralph Legnini
9:20-9:25pm Finding and Embracing Healthy Eating Habits with Carrie Hill from Ignitor Digital Marketing, LLC

Carrie Hill is the co-founder and technical SEO expert at Ignitor Digital. She loves cooking, eating, reading, and Eddie Vedder…not necessarily in that order. Follow her on Twitter: @CarrieHill

Carrie Hill
9:25-9:30pm I Was Told There Would Be Hoverboards. with Dan Petrovic from DEJAN

Dan Petrovic, the managing director of DEJAN, is one of Australia’s best-known names in the field of search engine optimization. Dan is a web author, innovator, and a highly-regarded search industry event speaker. Follow him on Twitter: @dejanseo

Dan Petrovic
9:35-9:40pm The Day I Disremembered with Chris Hanson from 3GEngagement

Chris Hanson has been involved in digital marketing since 2006 and is currently Founder and CEO of 3GEngagement. After Hanson worked as a Park Ranger, lived without electricity, raced sled dogs, and lived in Alaska, he felt that digital marketing was the next obvious career move. Follow him on Twitter: @FollowUPsuccess

Chris Hanson
9:40-9:45pm What Did You Expect in an Opera, a Happy Ending? with Chrissi Reimer from Three Deep Marketing

A Green Bay native and Minneapolis transplant, Chrissi Reimer spends her days working as an SEO at Three Deep Marketing. Most nights, Chrissi can be found experimenting with different ways to prepare arugula, trying new brews, or taste-testing every ice cream option in the Twin Cities. Follow her on Twitter: @chrissireimer

Chrissi Reimer
9:45-9:50pm The Best Practices in Cooking Hot Dogs with Josh Couper from Rafflecopter

Josh Couper is the director of customer happiness at Rafflecopter and long time hot dog aficionado. Follow him on Twitter: @josh_couper

Josh Couper
9:50-9:55pm Raising My Parents with Jen Lopez from Moz

Jen Sable Lopez is the Director of Community at Moz. She is a renowned Community Strategist who started her marketing career as a technical SEO. Jen is a self-proclaimed geek and faux vegetarian, and she prides herself in having kicked colon cancer’s butt at the young age of 37. Follow her on Twitter: @jennita

Jen Lopez
9:55-10:00pm Stoned Nerd versus the Four-Legged Home Invaders with Ian Lurie from Portent, Inc.

Ian Lurie is founder and CEO of Portent, Inc., a search, social and content agency that helps clients become weird, useful, and significant. He’s also a renowned raccoon wrangler. Follow him on Twitter: @portentint

Ian Lurie

Garage Party: Wednesday night

There ain’t no party like a Moz party, and our annual bash at the Garage is always a blast. Have one last hurrah with us before heading home and back to work.

Garage Party

For those who’ve never been to the Garage, there’s something for everyone: bowling, pool, and karaoke. Plus, a ton of food and drinks—including our featured MozCow Mule Mocktail, as well as well liquor, beer, house wine, and of course, our friend H2O. So whether you’re singing your heart out, playing for the corner pocket, bowling a turkey, or just chatting with your new friends, we’ll see you there.


Coming in early? See and explore Seattle!

Seattle by CheWei Chang

MozCon-adjacent activities

The following events are MozCon-adjacent, meaning they aren’t hosted by Moz and attendees must arrange and pay for their adventures.

Alki Kayak Tours

Paddle around Elliott Bay! At 2:30pm Sunday, for $49/per person, you can head out on the water and make new MozCon friends. You can easily catch the water taxi at Pier 50 ($4.75 one-way) from Downtown to West Seattle. Alki tours is located right next to the West Seattle ferry terminal for your convenience.

Local Craft Tours

Take a distillery tour at 12pm Sunday and learn about Seattle’s unique craft culture. Conveniently, the tour leaves from the Grand Hyatt Hotel. You can call (206) 455-3740 to reserve your spot on the tour, which costs $87.50/per person.

Seattle Mariners vs. Los Angeles Angels

Love baseball? Come see Seattle’s home team play. The Mariners game starts at 1:10pm, and you can see them take on the Angels for $17/per person on the View Level. You must purchase your ticket before 5pm July 10 in order to get the MozCon deal. Enter ‘MOZCON’ as your special offer code.


Citywide events


Mozzers recommend their favorite Seattle destinations!

Rachael KloekAgua Verde, recommended by Rachael Kloek

“Agua Verde serves great Mexican food in a beautiful lakefront setting. You can rent paddleboards and kayaks right under the restaurant to paddle your way around Lake Union.”

Chris LoweBallard brewery blocks, recommended by Chris Lowe

“A dozen really good breweries all within a few blocks of each other: Stoup, Reubens, Red Envelope, Populuxe, Peddler, Maritime, etc., etc. You can easily walk from one brewery to another. Bonus is that most of these breweries host food trucks on the weekends. The area is also just a few blocks from downtown Ballard and the Burke Gilman Trail.”

Renea NielsenBallard Locks, recommended by Renea Nielsen

“The Ballard Locks are a bit of a trek from downtown Seattle (~ 45 min. by bus), but they are a perfect Seattle maritime adventure. The Locks abut a beautiful park and show off Seattle’s maritime history. If you’re lucky, you may even find some sea lions playing in one of the closed Locks.”

Erica McGillivrayPike Place Market, recommended by Erica McGillivray

“May seen like a ‘touristy’ spot, but Pike Place Market actually thrives on local business. Every day, there’s a farmer’s market, flowers galore, and artisans on everything from cheese and spices to woodworking and jewelry. There are hidden shops (at least three bookstores) and a ton of great food.”

Rand FishkinElliot Bay Books, recommended by Rand Fishkin

“One of the best indie bookstores in the country, stocked with good stuff to buy and read, and there’s a lovely cafe, too.”

Nemecia KaloperFerry ride, recommended by Nemecia Kaloper

“Takes you to such cool places and allows you to see the city from different view and get a taste of our awesome islands! It requires usually at least 1/2 a day, but is well worth it to be able to hop over and have lunch somewhere other than the city. It’s easy to never take the trip, but well worth it if you do. I recommend Bainbridge in particular and Nola Cafe.”

Kevin LoeskenThe Fremont Troll, recommended by Kevin Loesken

“The Fremont Troll, and Fremont in general, perfectly sums up what’s great about Seattle. The troll itself is an amazing piece of art. It’s also near the Lenin Statue and close to a lot of interesting bars, restaurants, and shops.”

David LeeRodeo Donuts!, recommended by David Lee

“Best donuts ever. Even better than Voodoo in Portland, OR. This needs to be a 150 characters long so once again, best donuts ever. I really like the donuts here. Don’t go to Krispy Kreme or Top Pot.”

Abe SchmidtVivace: the Cafe Nico, recommended by Abe Schmidt

“The Cafe Nico best coffee drink in this city. Orange/nutmeg/ cinnamon paired with the greatest espresso pull in the country (only machine in the world capable of the ‘perfect’ espresso shot).”

Ben SimpsonStarbucks Roastery, recommended by Ben Simpson

“Just a few blocks from the convention center, the Starbucks Roastery is one of biggest new attractions in Seattle. Why? To start, walking it it feels like Willy Wonka had one to many espresso shots and got inspired. Starbucks pulled together its best baristas from around the country to put together some amazing craft coffee creations. And to top it all off, they’ve got a Serious Pie on location making all of their delicious food. If you do nothing else during your visit, the Starbucks Roastery is an absolute must!”


And Mozzer favorite restaurants and bars opened since last MozCon


Looking for more options?
Don’t miss our quintessential post from last year,
our mega post from 2013, Rand’s personal recommendations, and Jon Colman’s Seattle coffee guide.


Buy your ticket now!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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